E-Mail Marketing
MailHarbor provides each account with email marketing capability. Simply create and send email marketing campaigns
as well as track the effectiveness of each campaign through reports and analytics. Our email marketing tool is coupled
with a contact manager to help you not only communicate with your contacts, but organize them as well.
We also give you the ability to target and segment your contacts with our Enterprise version. This version allows you
to use our patent-pending technology to target your email marketing campaigns to those most likely to read and respond
to them.
Aside from just sending emails, MailHarbor email marketing gives you dozens of templates from which to choose, the
ability to send in both HTML and plain text (for your contacts with Blackberrys or older email clients), and save campaigns
for future use.
E-Mail Creation
Creating an email through MailHarbor is as easy as creating a document through your word processor. After just a few minutes,
you'll be sending your marketing campaign off to all of your contacts.
Templates
MailHarbor contains dozens of useful templates for your marketing pleasure in layouts and colors. We also give you the ability
to load your own HTML template into MailHarbor so that you can maintain the same look and feel as the rest of your marketing
materials.
Adding Content
The most important piece of your marketing campaign is the content that you add. No one knows your business better than you, so
MailHarbor gives you the power to create your marketing campaigns using your words and messaging. Using our WYSIWYG (What You See
Is What You Get) editor, you'll be able to write and design your marketing campaign just as if you were creating a Word document.
Using Your Contact List
Once you've created your marketing campaign, you'll be ready to select the contacts that will be sent your message.
Contacts in MailHarbor are separated into groups of the users' liking. You have the ability to browse through your groups and select
those that should receive a particular marketing campaign.
In MailHarbor's Enterprise version, users are given the opportunity to select from dozens of different filters in MailHarbor. Since
MailHarbor records data from every aspect of a campaign, users have the ability to select contacts based on targeted criteria such as
geography, previous campaign history, and previous campaign activity.
These features allow users to target and segment their campaigns to receive optimal delivery and optimal response.
E-Mail Delivery
MailHarbor's email is sent safely and securely through a series of safeguards and standard practices that we keep in place to ensure
proper delivery of your marketing campaign to your contacts. These include:
- Relationships with major ISPs to ensure mail delivery.
- Robust server architecture.
- Multi-homed internet service.
- Whitelisted on several worldwide ISPs.
Tracking
Read, Click-through, and Bounceback Tracking
MailHarbor helps you track the results of each campaign by letting you know the number people on your list who have read your email,
how many have clicked through to your web site or landing page, and how many email addresses are invalid and bounced back.
3-D Chart and Graph Reports
In order to better understand the effectiveness of your email marketing campaign, you will have access to charts and graphs. These will
allow you to visually represent the numbers gathered through tracking.
Summary and Detail Reports
MailHarbor also offers reports for each campaign to fully explain how effective each campaign has been.
