Direct Mail

MailHarbor brings the power of a full service design and fulfillment shop to its direct mail solution. With this service, you'll be able to create custom direct mail pieces, have them printed, and delivered.

Direct mail is the most widely used of all marketing channels and, with MailHarbor, we'll work with you to ensure that your marketing piece is designed to your specifications. With all of the clutter than mail can create for your contacts, you need to create a direct mail piece that stands out from the crowd and grabs their attention.

With our Enterprise version, you'll be able to track responses to each direct mail campaign through a landing page or trackable toll-free number. Your organization will easily be able to measure response to each campaign through this patent pending technology and better target those contacts who respond to direct mailings.

Using Your Contact List

Once you've created your direct mail campaign, you'll be ready to select the contacts that will be sent your message.

Contacts in MailHarbor are separated into groups of the users' liking. You have the ability to browse through your groups and select those that should receive a particular marketing campaign.

In MailHarbor's Enterprise version, users are given the opportunity to select from dozens of different filters in MailHarbor. Since MailHarbor records data from every aspect of a campaign, users have the ability to select contacts based on targeted criteria such as geography, previous campaign history, and previous campaign activity.

These features allow users to target and segment their campaigns to receive optimal delivery and optimal response.